Pinnacle Events offers comprehensive, full-service planning for a variety of public, corporate, and social events. Our services include event design, vendor selection, marketing, contract management, logistics and operations, timelines, financial planning, and staffing services. 

Social Events

Our social and destination events incorporate the best of the Western North Carolina mountains, creating an atmosphere that is unparalleled. Whether you are planning a holiday party or family reunion, you’ll find the venues, caterers, photographers, musicians, florists, and other providers in WNC are professional and dedicated. Pinnacle Events can help you implement your vision and manage the small details that take your event to the next level.

WNC is the perfect location to get outdoors and explore a picture perfect backdrop.  Our company maintains relationships with guide services, attractions, outfitters, accommodations, restaurants, and other vendors to ensure your group destination event is a success!  From June to October, visitors from all over the world arrive to enjoy the beauty of the Great Smoky Mountains, so allow plenty of planning time to make certain you can catch every opportunity.

“I worked with Pinnacle Events for a bridal shower and it was amazing! I was so stressed out and Julie helped keep me in order! The food was delicious, communication was wonderful and the event went off with out a single problem, even with last minute guests! :) I fully recommend Pinnacle Events for your next gathering from the decor, the food, organization, and personal touches they provided!! They are now on speed dial for any future events I might need planned!!
— Emily, Maid of Honor, Cullowhee, NC

Public Events


We offer a wide range of services for public and nonprofit events – from fundraising to auctions and galas to concerts. We know you work hard to make our community a better place to live, work, and play. We can help ease some of the burden of planning these important events to help you raise funds and advertise your organization to residents and guests in your area.

Our region provides a variety of locations and resources to meet your needs – including meeting spaces, catering services, lecturers, speakers, musicians, and more. We make sure your events are successfully managed and coordinated, so you can focus on what’s important – bringing your organization to a higher level. Our attention to detail and focus on attendee satisfaction will ensure your staff, board members, and leadership can make the most of their time together.

Pinnacle Events planned Woofstock, an all-day event to benefit ARF (Jackson County Humane Society). It was a howling success from beginning to end. Julie and Emily planned all elements of the event from securing venues, vendors and bands, asking them to donate their services to benefit ARF. They met with artists, cooks, vintners and our board for scheduling tasks. Every detail was closely monitored, down to the candles and flowers for the ARF’ter hours wine, cheese and chocolate pairings and music at Soul Infusion. What makes Julie and Emily’s Pinnacle Events so special is their commitment to the community: their beautifully planned events benefit all of us and showcase our lovely mountains as a great venue for a special day, evening or week among generous, caring, talented people.
— Veronica, Sylva, NC
We are a small non-profit agency celebrating our 20th year anniversary this year and we decided to host an event for children and families with very little lead time. Emily and Julie of Pinnacle Events made it possible for us to pull off a wonderful Gala on short notice. They helped us keep our costs as low as possible, but made recommendations in response to our needs and wishes that resulted in a beautiful and fun evening. They worked with us from start to finish in planning our Gala, helped us decide about the details and were there the evening of the Gala to see that everything was managed beautifully. I can’t say enough how grateful we are for the wonderful work that Emily and Julie did for us. You would think that they cared about our Anniversary as much as we did!
— Janice, Sylva, NC

Corporate and Business Events


The mountains of Western North Carolina are the perfect place to hold your exposition, workshop, or conference. With a variety of outdoor activities, beautiful mountain scenery, and convenient location from many major East Coast cities, your clients and staff will love this destination.

We contract with a variety of venues and service providers to ensure your needs are met in a professional, timely, and efficient manner.

As important as your clients and stakeholders are, we know sometimes it’s just as important to make sure your staff and employees know how valuable they are to your success. We can help you plan successful internal development and appreciation events to make your team is always up-to-date and on board.

Emily has coordinated several events through the Public Policy Institute at Western Carolina University. In everything she does, Emily conducts herself with a high level of professionalism, dependability, and attention to detail. The success of several of our events is directly related to Emily’s efforts. In addition to fulfilling any basic requirements that may be needed, she brings a high level of creativity and original ideas that improve an event from routine to a great experience.
— Todd, Cullowhee, NC
We have owned a second home in Sylva for the past six years and have enjoyed several events that were organized by Julie. She is a dynamic and passionate promoter of the community and enjoys showing her love of this area through her event planning work. I always look forward to planning our visits around the special events that she helps plan. I am glad that Julie is using her talents to help others discover the beauty and unique flavor of Western Carolina. She represents the spirit and pride that drew people like us to this beautiful community.
— Janet, Cumming, GA